The circular OTR logo represents “a state of mind” below shows two stealth bombers colliding, symbolising the conflict and destructive nature of mental health issues. Look again... there are two people talking (a crucial part of the process for dealing with any problem), a further glance reveals a butterfly, symbolising the peace of mind.
Acknowledging and helping those with mental health issues will always be a part of our DNA, after all, it's one of the reasons the brand was born. But this is a story with a wider, uplifting and inspirational goal; to recognise that even in the darkest moments there can and should always be help and hope.
Off The Radar is about more than designing clothing and accessories. We’re also committed to helping those who may feel “lost” and pledge to give 10% of net profit to charitable organisations that can help make a difference to people’s lives.